Pipeline infrastructure that finds, qualifies and follows up.
We engineer the systems behind a B2B revenue engine on Clay, Apollo, HubSpot, Smartlead and n8n: research, enrichment, scoring, routing, CRM hygiene and reporting. Your reps spend their time on conversations, not spreadsheets.
What a gtm engineering system looks like.
Signals in, enriched and scored leads out, routed to the right rep with every touch synced to the CRM.
Four ways we put it to work.
Clay & Apollo enrichment
Waterfall enrichment, AI research columns and ICP scoring with reasons, so reps can trust why a lead qualifies.CRM workflows
HubSpot or Salesforce kept clean automatically: deduplication, field standards, lifecycle stages and tasks only when a person is needed.Routing & follow-up
Inbound leads enriched, scored and routed in minutes; sequences in Smartlead or Instantly that stop as soon as someone replies.Pipeline reporting
Source-to-revenue reporting from data you can trust, delivered where your team already looks.Who this is for
- Founder-led sales teams building lead lists by hand at night
- B2B companies whose CRM is out of date, duplicated or ignored
- Teams where inbound leads wait hours for a first reply
- Agencies running outbound for several clients who need repeatable infrastructure
Where the savings come from
- Fewer enrichment credits through smarter waterfalls
- Hours of list building removed
- Overlapping sales tools consolidated
- Faster first touch converts more of the leads you already pay for
Questions
Clay, Apollo, Vibe Prospecting, Smartlead, Instantly, TryKit, HubSpot, Salesforce and n8n, plus custom code where a platform falls short.
We build and hand over the infrastructure, or keep running it on a monthly arrangement. Messaging and sending stay under your control.
We design for GDPR and similar rules: documented data sources, suppression lists, unsubscribe handling and data minimisation. Compliance decisions stay yours, and we flag risks as we find them.
Find the workflow worth automating first.
Tell us about one process that costs your team hours every week. We will tell you honestly whether AI or automation is the right fix, and what a first build would take.